The debate among many sports fans stems from the word football. To most fans in the world, this term relates to soccer. For American fans, however, the term refers to American football. During the opening weekend of NFL action, I'm sure most Americans are not thinking about soccer.
Adidas is looking to change that. Adidas has endorsement deals with both David Beckham and Reggie Bush, two of the most popular athletes in their respective sport. They have plans to unveil a "Futbol vs Football" ad campaign, featuring the two athletes trying their hand at the others sport. The ads are typically less than one minute long and show various aspects of soccer and football such as Beckham attempting field goals and Bush trying to stop Beckham goals.
The ad campaign is a refreshing take on the traditional football argument and is also a fantastic idea by adidas to blend two of its athletes into a single promotion and reach two separate audiences at the same time. The ads have yet to air, and may never be shown because of Beckham's injury. I disagree with the notion of pulling the ads. The money has already been spent on their production and may be the last opportunity adidas has to promote Beckham for several months. The NFL is extremely profitable, and running these ads during football games would allow them to reach a huge audience.
Below is a compilation video of some of the highlights of the ad campaign. For the actual TV spots, head to Youtube.com and search for "Futbol vs Football".
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