09 October 2007

The Dual Book Release





After his father released an unauthorized biography, David Beckham decided to write his own autobiography to tell his story his own way. The book enjoyed a release in two separate forms - one for the United States and another for the rest of the world. These two books are David Beckham: Both Feet on the Ground and David Beckham: My Side.

My Side was the international version of the book and was published first, with Both Feet on the Ground being published later for an American audience. Both books contain the same material, but the American release was reworded - most notably, all references to football were changed to soccer.

The dual release of the book was a key to marketing David to an American audience. In the book, he talked about the opening of his Los Angeles soccer academy and that he hoped to someday play in the United States. This American book release, along with the film Bend It Like Beckham, helped David get his foot in the American door.

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